Matchbook exports
Matchbook audience exports include voter data from voter registration records, consumer data, and Indigo modeling.
| Column | Description |
|---|---|
| TargetSmart voterbase ID | Unique voter ID from TargetSmart |
| State voter ID | State supplied voter ID, format differs from state to state |
| County voter ID | County supplied voter ID, format differs by county and state |
| First name | First name in uppercase with spaces, numbers, and special characters removed. Accented characters have been replaced with non-accented versions |
| Middle name | Middle name in uppercase with spaces, numbers, and special characters removed. Accented characters have been replaced with non-accented versions |
| Middle initial | Middle initial in uppercase |
| Last name | Last name in uppercase with spaces, numbers, and special characters removed. Accented characters have been replaced with non-accented versions |
| Name suffix | Name suffix in uppercase, i.e. JR, III |
| Date of birth | Date of birth formatted as date. DOB comes from voter registration data and commercial data |
| Gender | Voter gender from voter registration data. M, F, or NULL |
| Ethnicity | Ethnicity, self reported on the voterfile where available, otherwise modeled. In cases where the model isn't confident, Null. AAPI, Black, Latino, Native American, White |
| Party registration | Party identification, based on voterfile and modeled data |
| Registration date | Voter registration date formatted as date |
| Registration address* | Registration address |
| Registration city* | Registration city name |
| Registration state* | Registration two letter state abbreviation |
| Registration ZIP code* | Registration address zip5 as string |
| Mailing address* | Mailing address |
| Mailing city* | Mailing city name |
| Mailing state* | Mailing two letter state abbreviation |
| Mailing ZIP code* | Mailing address zip5 as string |
| Cell phone number* | Cell phone number, 9 digits formatted as string. Cell phones with low phone confidence scores are excluded from exports. |
| Landline phone number* | Landline phone number, 9 digits formatted as string. Landlines with low phone confidence scores are excluded from exports. |
| Voted: [year] [stage] | Voter turnout records for every primary and general election from 2008 to present day.** 1 if voter actually voted, 0 if voter didn't turnout out to vote, no value indicates the voter was either inelligible to vote or there was no election held in that location in that year. |
| Party: [year] primary | Party primary turnout for every primary election from 2008 to present day.* D if voter voted in a Democratic Primary, R if voterd voted in a Republican Primary, no value indicates the voter was either inelligible to vote or there was no primary election held in that location in that year. |
| Modeled Scores | Full documentation for scores can be found here |
* phone numbers and physical addresses premium fields
** voter turnout is updated on a state by state basic after elections. Some states take up to 12 months to release individual level turnout data.