Matter adds what voters are actually dealing with — rent and child care costs, SNAP and Medicaid, employment status, health care access — to every record in your file. So your program can organize people around the actual challenges they face.
Most files describe voters by party, turnout, and demographics. Matter adds details on their material conditions, so you can organize your outreach and messaging around your voters' actual needs.
Use Matter scores as polling crosstabs, getting insight into how your message lands with people based on their economic situation.
When Medicaid or SNAP is under threat, start by mobilizing the households who would lose their benefits.
Talk to uninsured voters about health care access. Talk to hourly workers about increasing minimum wage.
Find people facing the pressures your campaign is working to solve and engage them to better understand the issues and lead with real stories.
Even when you have lived in a district for years, the pressures faced by people you don't usually interact with can be very surprising.
Combine Matter with your support and turnout scores to decide which persuadable voters should hear a given message first.
Full technical details are available on our documentation site.
Scores appended to every record in your licensed states, refreshed each month. Onboarding for your data staff included.
Any one domain — affordability, benefits, employment, or health.
talk to usAll of our models across every domain, on every record in your licensed states.
talk to usLicenses are subject to the Indigo subscription terms and data processing addendum.
We'll walk through the models, talk through use cases, and work out the strategies that put them to work in your program.